“A celebration of the creative mind,
an independent spirit and individuals with purpose...”
Intuitive, creative and transformatively cheeky. Lotte Lu is a wardrobe inspired by globe trotting trips and desk-side daydreams, a fresh take on modern fashion to be styled and curated a dozen different ways to complement a wide range of aesthetics, sparking the wearers own individuality and creativity through a sensory experience of colour and texture.
For the do-ers, and those that enjoy pushing life to the limits.
Each new collection is a changing story, a different creative vision making each season truly unique.
The brand takes inspiration from the multicultural buzz of Charlotte's childhood history.
Identifying as German and Kiwi in heritage, she was raised between Pitcairn Island, Tahiti, New Zealand, and Germany. Charlotte’s culturally rich background has allowed her the opportunity to travel extensively to exotic locales, exposing her to a constant array of cities, languages and lifestyles. This exposure, paired with her fascination for fashion and art, laid the foundation for her career in design.
Every collection drops in small, limited runs with occasional one-off pieces; so you can be sure your purchase is unique and undoubtedly special.
Find me on Instagram @charlotte.ludwig
